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Juan Diego Ruiz has over 13 years of experience in the financial services industry. Juan Diego began their career in 2008 as an Internship Trainee at Porvenir. In 2010, they joined Bancolombia as a Business Development Manager and Business Development Analyst. In 2012, they moved to Corficolombiana as an Investment Banking Associate. In 2013, they joined Tribeca Asset Management as an Investment Director and Senior Investment Analyst. In 2014, they were a Member of the Board of Directors at City Parking S.A.S. In 2019, they co-founded DLP Entertech SAS and in 2021, they founded Movet Colombia, where they currently serve as the Founder and CEO.

Juan Diego Ruiz graduated from Universidad de Los Andes in 2010 with a degree in Ingeniero Industrial, having started their studies in 2005.