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Adam McLaughlin has a diverse background in growth marketing and audience development. Adam is currently the Director of Growth Marketing at Movement, where they oversee marketing strategies to drive growth. Prior to this, Adam owned their own consulting company, Adam McLaughlin Consulting, LLC, where they provided user acquisition, demand generation, and paid media services. Adam has extensive experience running paid acquisition campaigns for various products, including iOS apps, SaaS, DTC subscription boxes, and high-end consumer goods. Adam also worked as the Director of Growth Marketing at CreativeLive at Fiverr, where they were responsible for driving growth and managing marketing campaigns. Adam has held various roles at CreativeLive, including Sr. Paid Marketing Manager and Paid Marketing Manager, where they achieved impressive results such as driving 30% YoY growth in traffic and revenue. Earlier in their career, Adam worked at Discovery Digital Networks and Revision3, gaining experience in audience development and production. Overall, Adam McLaughlin's expertise lies in growth marketing, paid acquisition, and audience development.

Adam McLaughlin holds a Bachelor of Science (B.S.) degree in Political Science from the University of Nebraska at Omaha. Additionally, they have obtained the YouTube Certified - Audience Growth certification from YouTube in June 2013 and the Google Ads Search Certification from the Google Digital Academy (Skillshop) in October 2022.