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Michael Adams is an experienced professional in client experience and email marketing, currently serving as Associate Director of Client Experience EMEA at Movable Ink since May 2016. With previous roles including Lead Client Experience Manager and Senior Client Experience Manager, Michael has demonstrated expertise in developing and executing email marketing strategies that align with client business objectives for a diverse range of global clients. Prior experience includes a Deployment Specialist position at Salesforce, where responsibilities involved building mobile responsive HTML emails, and roles at dotdigital and SmartFocus focused on HTML campaign development. Michael holds a Bachelor’s degree in Business Information Systems from the University of Westminster and A levels in Business Studies, Information and Communication Technology, and Geography from Riddlesdown Sixth Form.