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Alexandra Chu is an experienced professional in ecommerce and digital operations, currently serving as the Director of Ecommerce Operations at MEC since March 2024. Prior to this role, Alexandra held various leadership positions in ecommerce and digital product management at FORM and MEC, overseeing global DTC strategies, digital marketing, and vendor management. Previous experience includes roles at Kit and Ace, Best Buy Canada, and Reinvent, Inc., where Alexandra excelled in developing digital strategies and achieving significant sales targets. Educational credentials include an MBA from Simon Fraser University and a Bachelor of Arts from the University of British Columbia.