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Jazmín Silvas López has a diverse work experience in marketing and administration roles. Jazmín started their career as a Social Media Intern at maniak in 2014. Jazmín then worked as an Online Marketing Intern at Berrymich in 2014-2015. In 2015-2016, they were a Project Manager at Brandbox Marketing. Jazmín then served as a Coordinator of Administration and Marketing at Citrosin, S.A de C.V from 2016 to 2017. Jazmín joined Coppel S.A. de C.V. in 2017 and held positions as an Analyst specializing in SEM, SEO, and CRO, and later as a Coordinator of CRO until 2021. From 2021-2022, they worked as an Optimization & Digital Performance Manager, and later as a Conversion Rate Optimization Manager at Butchershop® Mexico. Currently, Jazmín works as a Growth Marketing Manager at Mott & Bow.

Jazmín Silvas López obtained a Bachelor's degree in Marketing from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) from 2009 to 2014. In 2013, they also participated in the Business Summer Program at the University of San Diego, focusing on Administration and Business Management. Additionally, Jazmín has obtained several certifications, including Google Tag Manager Fundamentals, Google Analytics for Business, Inbound Marketing from HubSpot Academy, Certificación en Shopping from the Google Digital Academy (Skillshop), and Certificación sobre las Campañas de Búsqueda de Google Ads, also from the Google Digital Academy (Skillshop). The certifications were obtained between 2021 and 2022.