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Rob Lay is a seasoned executive with extensive experience in technology, marketing, and business strategy. Currently serving as CEO and Partner at Interactive Holdings, LLC under duPont REGISTRY Group, Rob has spearheaded initiatives for digital networking platforms aimed at high-end auto enthusiasts. As the founder of ManLife.com, Rob successfully explored traffic and user growth strategies. In addition to managing Lay Properties, LLC, focusing on recreational land acquisition and sales, Rob briefly held the position of Marketing Director at Sotheby's Motorsport, aiming to innovate the online auction experience for luxury vehicles. With a background that includes founding FerrariChat.com, the largest online community for Ferrari enthusiasts, and roles at Sprint and Keane Technologies, Rob possesses a robust skill set in both management and software engineering. Educational credentials include an MBA from The University of Dallas, a management certificate from SMU Cox Executive Education, and a Bachelor's degree in Finance from Babson College.