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Silvia Lucca is a seasoned marketing professional with extensive experience in media and branding, currently serving as the Media and Branding Coordinator at Motorola Brasil since June 2019. In this role, Silvia leads integrated brand communication, encompassing content management, digital marketing, influencer relations, and both online and offline media strategies, while overseeing significant media budgets. Previous positions include Retail Marketing Coordinator at Motorola Brasil, where strategic retailer relationships were managed, and Marketing and Brand Coordinator at Grupo Habib's, overseeing national media campaigns. Earlier roles involved relaunching the Shoestock brand and managing marketing strategies at Grupo Netshoes, as well as developing sports communication at Grupo Dass. Silvia holds an MBA in Marketing Management from BSP - Business School São Paulo, alongside various certifications in digital marketing and business planning.