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Geoff started with Cassons in 2018 as General Manager.

Coming from a Motorcycle Dealership and Retail Management background, Geoff brings 20 years of experience in sales, personnel, operations, marketing, and event management.

Geoff's enthusiasm for all things two-wheeled sees his networks span across the motorcycle industry and sport Australia-wide.

He is responsible for the sales team, servicing both motorcycle and bicycle dealerships. Also the supplier relationships with major international brands and the development of home brands.