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Chay joined MotorCycle Holdings in 2009 as a Sales Person at the Moorooka dealership. He soon progressed his career to become Dealer Principal at two of the most successful dealerships, before stepping into the role of Group Bike Sales Manager in 2016.

In this role, he is responsible for New & Used Motorcycle sales, oversees stock holdings, looks after manufacturer relationships, plus managers the Dealer Principals and sales teams across the group.