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Verity Russell is an experienced marketing professional with a diverse background spanning over a decade. Since May 2013, Verity has served as Account Director and Program Manager for the Global Lenovo LEAP Channel Loyalty program at Motivforce Marketing & Incentives, focusing on establishing new B2B channel loyalty marketing programs. In parallel, Verity Russell & Co has provided freelance marketing management services since January 2012, offering brand strategy, web traffic growth, campaign development, and comprehensive project management for SMEs. Prior roles include Project Manager at Xerox, where Verity oversaw creative projects and brand management, and freelance positions in sales and marketing with the Scottish Cashmere Label. Verity's earlier experience includes project management and web development with SEEDA. Educational qualifications include HNDs in Design for European Market from Middlesex University and Fashion/Apparel Design from Barnet College.