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Tova is motivated by problem solving and finding elegant solutions to pressing issues that involve better design and visualization. She loves sifting through data to tell a story and explaining technical issues to non technical users.

At Motivf, Tova is a geospatial consultant, which means she is involved in all things maps and data. She loves to think about how users might interpret data and the easiest way they can get from point A to point B. Before working at Motivf, Tova worked in logistics and operations while doing neighborhood tour guiding on the side.

In addition to her passion for urban spaces and history, Tova loves listening to podcasts, taking walks along the river and doing paint by number. She got her undergraduate degree in Art History from Brandeis University and a Masters degree in Urban Spatial Analytics from the University of Pennsylvania. She currently lives in Philadelphia, PA and can be found on Linkedin and Github.