ÂÜÀòÂÒÂ×

Erica Fernandez Higueras is a seasoned business development professional with extensive experience in e-commerce, sales leadership, and international market strategies. Currently serving as a BDR for SMBs at Motive.co, Erica has also held roles such as Ecommerce Specialist at Empathy.co and Account Executive for Spanish-speaking countries at Ronspot. Erica's notable achievements include generating significant turnover as a Business Developer at KL2B and co-founding a successful environmental initiative in Madrid. With a strong educational background in Business Administration from Universidad Carlos III de Madrid and Aarhus University, Erica is actively engaged in the European sales community through Revenue Squared.