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Noa is part storyteller, part Martini (stirred, not shaken). She has worked as a strategist in ad agencies all over the globe, released campaigns for Fortune 500 players, and used insights and stats to tell their stories. And then, one day, FB came calling (and calling), and despite believing she would die at an ad agency, cocktail in one hand, cigarette in the other, she made her move and is now entrenched in the world of Web3 marketing.