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Maria Paula Arias (PhD) is a seasoned research manager and educator with extensive experience in the cultural and heritage sectors. Currently serving as Research Manager at Morris Hargreaves McIntyre since September 2022, Maria Paula leads research projects aimed at enhancing museum audience engagement and strategic development. Previous roles include Senior Researcher and Lecturer in Digital Media and Enterprise at The Manchester Metropolitan University, where Maria Paula delivered innovative curriculum modules and supported student development. Holding a PhD from The University of Manchester and a Master’s degree in Museum and Gallery Practice from UCL, Maria Paula has also contributed to multiple collaborative research projects and has held roles in marketing and event coordination earlier in their career. Maria Paula's diverse background includes work with clients in the UK, Europe, the US, and the Middle East.