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Diaa Salem has extensive experience in retail management, currently serving as the Store Manager at Moreschi since March 2016, having been promoted in 2017 due to exceptional customer service and sales achievements. Prior to this role, Diaa worked with Apparel Group as a Brand Specialist from July 2010 to March 2016 and held positions including Assistant Store Manager at Tommy Hilfiger and Senior Sales Executive at Moreschi/Bally. Diaa's notable training and certifications include recognition for the highest sales in the UAE, successfully achieving store targets, and completing the Apparel Managers Program Training in July 2017. Diaa holds a Bachelor's degree in Social Work from Alexandria University, obtained between 2004 and 2008.