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Paul Cherradi is a seasoned sales professional with a diverse background in commercial roles across various industries. Currently, as VRP Exclusif Morel since August 2023, Paul manages the presentation and sales of collections to opticians within the Morel network, focusing on optimizing sell-out and sell-in strategies. Prior experience includes serving as Attaché commercial optique for Emporio Armani at Luxottica from March 2021 to March 2023, where Paul engaged with existing clients across several western regions in France. Previously, as Responsable de Secteur Office with Nespresso Professional from September 2019 to March 2021, Paul defined commercial targets and prospected new clients. Paul also has extensive experience in the food industry from their tenure as Chef de secteur at Groupe PANZANI from April 2008 to September 2019, where business development and annual business negotiations were key responsibilities. Earlier in career, Paul worked as a Conseiller commercial at Crédit Agricole de la Touraine et du Poitou for a brief period in 2007. Paul holds a BTS in management des unités commerciales from Lycée Sainte Marguerite Tours, completed between 2003 and 2005.