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Jenni has spent 19 years working with customer data. After starting her career at Dunnhumby, she joined more2 as Client Director managing brands such as Joules, Cath Kidston, Toast and RNLI. As Director of Innovation, Jenni developed a number of new services; Paid Social has been one of the fastest growing and she now heads up this team. Jenni also drives the development of their Insights platform and provides strategic support for key clients.