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Jessica Medina is an accomplished trade marketing professional with extensive experience in the beverage industry. Currently serving as the Trade Marketing Manager at Moosehead Breweries since 2022, Jessica leads trade strategies across Canada and the US, focusing on the beer portfolio. Prior to this role, Jessica was a Trade Marketing Specialist at Proximo Spirits Canada, Inc., where impactful marketing strategies were developed and executed. Previous positions include Account Manager at SDI Marketing and RHODDY Marketing Group, where marketing strategies and integrated campaigns were successfully managed for notable clients. Jessica’s career began at Diamond Integrated Marketing, where roles varied from Producer to Finance Coordinator and Account Coordinator. Jessica holds a Bachelor of Commerce degree in Accounting from Ryerson University.