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Pablo Cueto has a wealth of experience in various roles across a range of industries. Pablo has been working since 2013, when they began as a Freelance CFO, External Advisor, and Director. In 2014, they became the General Manager and Partner at Chávarri Abogados, where they were responsible for designing and implementing the new Board of Directors and defining the company's strategy. Pablo then worked as a CFO at Firered in 2016, and as an Independent Consultant at Service Profit Consulting. In 2017, they were the CFO at Decenes Mecenes SGEIC, Partner at DCN Desarrollo Creativo de Negocio, and Independent Director and President of the Audit Committee at Europ Assistance España. In 2018, they were the Head of Financial Control at Grupo MASMOVIL, and in 2020 they became Co-Founder and CFO at MOOEVO.

Pablo Cueto attended Universidad Autonoma de Madrid from 1984 to 1989, where they earned a Degree in Economics. In 2005, they attended IESE Business School and completed the Management Development Program (PDD). Pablo also attended San Agustín, although the degree and field of study are unknown. In July 2021, they obtained a certification from the Newchip Accelerator.