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Amit Soni is currently the Design Director at Monterosa, but they have held many other impressive titles throughout their career. Amit started out as a Senior Experience Designer at Nice Agency in 2010 and helped lead the digital transformation of first direct bank. Amit then moved on to Karmarama in 2016 where they were the Lead Product Designer. There, they designed the digital coffee kiosks for Costa Express and the responsive website and app for MBNA. Most recently, they have taken on the role of Design Director at Monterosa. In this role, they work with brands to help them with their digital campaigns and products.

Amit Soni's educational career began with a BA (Hons) in Animation and Illustration from Solent University. Amit then went on to study Art Foundation at Surrey Institute of Art & Design, where they focused on media, photography, and art history. After completing their Art Foundation, Amit Soni studied Art and English Language and Literature at Reigate Sixth Form College. Finally, they completed their GCSEs in Art: A; AA and English Double; Science at Oakwood Secondary School Horley.

They work with Andy Dowson - Head of Quality Assurance, Alex Regan - Head of Sports Sales, and Nika Loseva - HR Manager. Their manager is Tom McDonnell, Co-Founder & CEO.