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Lorenzo Restivo is an accomplished marketing and sales professional with extensive experience in the pharmaceutical industry. Currently serving as Brand Marketing Manager at Montefarmaco OTC SpA, Lorenzo has successfully driven significant sales growth for top brands such as Lactoflorene and Calmadol. Previous roles include Sales Manager and Brand Manager at Farmaka, where key account management and strategic initiatives were pivotal to success. Lorenzo's background in pharmacy, including positions as Pharmacy Manager and Senior Pharmacist, complements a solid academic foundation with an MBA in Digital Marketing and specialized training in pharmaceutical marketing.