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Cristian Lorenzi is a seasoned marketing professional with extensive experience in the pharmaceutical and consumer goods sectors. Currently serving as Marketing Manager at Montefarmaco OTC SpA since July 2020, Cristian oversees the CHC portfolio, defining marketing strategies and executing product launches to enhance market performance. Prior to this role, Cristian was Brand Manager & Team Leader at Eurospital Spa, where responsibility included managing multiple brands and implementing a comprehensive marketing plan. Cristian began career as a Product Manager at Zuccari srl, focusing on brand management for a range of cosmetics and dietary supplements. Cristian's educational background includes advanced studies in Sales Management, Public Speaking, Business Analytics, Trade Marketing, and a Master Degree in Communication Strategies from the Università degli Studi di Padova.