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Vikrant Choudhary is an accomplished marketing professional with a robust background in brand and media management. Currently serving as Head - Brand & Media at Monte Carlo Fashions Ltd since April 2023, Vikrant leads initiatives in brand and marketing communication, new product launches, media planning, PR, digital marketing, and event management. Prior to this role, Vikrant held the position of Sr. Manager - Brand at Greenlam Industries Ltd, where expertise in comprehensive marketing strategies was developed, including budgeting and strategic alliances. Vikrant's career also includes significant experience at Jaquar & Company Private Limited, where responsibilities encompassed 360-degree marketing plans, consumer research, and digital strategies. Earlier roles at Lowe Lintas provided valuable exposure to brand building and communication strategies. Vikrant holds an MBA in Marketing from IIPM and a degree from Netaji Subhas Institute of Technology.