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Rob White is an experienced executive with a diverse background in business leadership and franchise operations. Currently serving as Brand President of Monster Tree Service Franchising within Authority Brands since November 2023, Rob White also founded TREXLO, a strategic advisory service, in August 2016. Additional roles include serving on the Board of Advisors for DreamMaker Bath & Kitchen since March 2017, and previously operating as a Multi-Unit Owner-Operator at FASTSIGNS Richmond-Fredericksburg until April 2023. Rob White held key positions at Outdoor Living Brands as Vice President and Brand Leader for Mosquito Squad, and at Neighborly® as Brand President for Rainbow Restoration. The career began as Principal Owner of Rainbow Restoration in 2004, followed by serving as VP Operations. Rob White's educational background includes a Bachelor of Science in Business Finance from Virginia Tech and an MBA in General Business from Virginia Commonwealth University.