ÂÜÀòÂÒÂ×

Yuliya Kovalenko is a seasoned marketing professional with extensive experience in strategic marketing management across various industries, including beverages and retail. Currently serving as Strategic Marketing Manager EMEA and Marketing Lead for Ukraine at Monster Energy since October 2018, Yuliya oversees the marketing of energy drink brands and leads initiatives in sports marketing, event sponsorship, influencer collaborations, and gaming projects. Previous roles include Marketing Strategy and Brand Manager at Fozzy Group, where brand strategy for a top FMCG retailer was developed, as well as positions at Carlsberg Group, PepsiCo, and McDonald's Corporation, each contributing to brand management and marketing strategy development. Academic qualifications include a Professional Diploma in Marketing from CIM and multiple degrees in Environmental Management and Social Psychology from National University of Kyiv-Mohyla Academy.