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Katrina Giles is an experienced professional in sales management and strategic planning within the beverage industry, currently serving as the Director of Category Management at Monster Energy since August 2023. Prior to this role, Katrina held various positions at Bang Energy, including Director of Sales Enablement and Head of US Commercial & Distribution Strategy, where responsibilities included enhancing sales efficacy and internal collaboration. Katrina's extensive background also includes significant roles at BevSource, Red Bull, Anheuser-Busch InBev, The Celtic Tavern, Starwood Hotels & Resorts, and Citation Technologies, showcasing a strong expertise in sales, marketing, supply chain management, and account management. Katrina holds a Bachelor of Science degree in Recreation & Tourism Management from Arizona State University.