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Louie started as a web developer in his 20s, building websites for mortgage companies. He changed his career and became a loan originator, focusing mainly on direct-to-consumer marketing. Louie eventually became a branch manager, leading his branch to become a 10 producing branch. Here, he learned to access various credit and public data sources to create highly targeted direct mail offers. Once he realized the value of available data to identify which consumers are in the market, he left the mortgage origination to start MonitorBase. His passion for the data-driven world, combined with the creative side of web development and finding new ways to help clients grow their business while removing complexity from this process, made MonitorBase what it is today.