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Tan Hiap Li is a seasoned data analyst with extensive experience in marketing analytics, currently serving as a Senior Data Analyst at MoneyLion since October 2021 after previously holding the position of Data Analyst in the same field. Prior experience includes an Account Manager role at Seventy DataLab Sdn Bhd, where Tan focused on analyzing customer trading behavior through machine learning to enhance marketing strategies and increase customer conversion rates. Additionally, Tan worked as a Business Analyst in Customer Analytics at Alliance Bank Malaysia Berhad, providing support for strategic initiatives and optimizing customer experience, and as a Senior Executive in Market Insights, contributing to research for brand positioning and product competitiveness. Tan's career began as an intern in the Global Markets Department at Hong Leong Bank Berhad. Tan holds a master's degree in Data Science from the University of Malaya and a bachelor's degree in Actuarial Science from Sunway University.