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Heitor Facini

Product Analytics Lead at MoneyLion

Heitor Facini is a skilled Data Analyst with extensive experience in product analytics and marketing across various SaaS companies, including Capim, LogComex, and Quero Educação. At Capim, Heitor focuses on tracking key metrics and performing in-depth analyses to enhance product and marketing strategies. Previously, at LogComex, significant achievements included driving over 1000% growth in organic traffic and organizing data visualization for leadership reporting. Heitor's background also encompasses roles in content production, SEO, and software development, with an educational foundation that includes an MBA in Data Science and Analytics from USP and a Bachelor's degree in Social Communication from Universidade Estadual Paulista.

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