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Swati Virvadekar is a seasoned marketing insights and analytics manager currently leading a team at Moneris since January 2023. With a strong background in data-driven decision-making, Swati has established comprehensive campaign measurement plans and optimized resource allocation, achieving significant efficiency improvements. Prior roles include analytics manager at DDB Canada, where Swati focused on CRM and campaign performance, and digital analyst positions at informu and Future of Marketing Magazine. Swati's technical experience is complemented by education, holding a Master of Marketing from Schulich School of Business and degrees in Computer Science from Binghamton University and Pune Institute of Computer Technology.