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Eder Holguin has over 18 years of experience in sales and marketing. Eder began their career in 2002 as Director of Sales and Marketing for the Interactive Division at Equifax. In 2004, they co-founded Iron Traffic, where they were responsible for finding advertisers, improving the product offering, and finding profitable ways to promote products online. In 2009, they moved to Zeta Interactive as SVP of Interactive Marketing and Sales, where they were in charge of the Interactive Sales and Marketing Teams. In 2011, they joined Integrate.com as Chief Revenue Officer, where they were responsible for developing the strategic cross-selling strategy for a suite of enterprise online products. In 2013, they founded and became CEO of Ideal Media Inc., which was later acquired by Finam Holdings. In 2017, they became CEO of oneQube and Advisory Board Member for Zeta Global. In 2019, they joined OneQor as Chief Digital Officer (CDO), and in 2020, they became Head of Sales & Marketing at Monegraph.

Eder Holguin obtained their B.A. in Business Management from the Universidad de Antioquia between 1989 and 1992. Prior to this, they attended I.C.G.M. from 1987 to 1989, where they studied Marketing.