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Juan Bernardo Villerías Padilla has a wealth of experience in the business and marketing industry. Starting in 1998, they completed an International Intership Program with Tecnocasa, where they gained knowledge of the brand for franchise implementation in the Mexican market. In 2000, they became Partner Development Manager at Mallaplas, where they recruited and increased the number of distributors and sub-distributors across the country. In 2002, they became Trade Marketing and Distribution Area Manager at British American Tobacco, managing the territory in terms of performance and maintaining effective relationships across consumer channels. In 2006, they were appointed Branded Retail Manager at Nokia. From 2011 to 2016, they worked at Microsoft as Senior Product Marketing Manager and Senior Category Manager, where they were accountable for the fastest growing cloud business productivity into B2B & B2C segments revenue, P&L, owner and driver of KPI's segment and subsidiary scorecard metrics. In 2019, they became Co Managing Partner at Segurolas, the first transactional SWITCH in Mexico of micro insurance and mass insurance for online sales and mobile apps.

Juan Bernardo Villerías Padilla has a well-rounded educational background. Juan Bernardo obtained a BA in International Business from Tecnológico de Monterrey in 1994-1998, followed by an MBA in Business & Finances from the same institution in 2004-2007. Juan Bernardo also completed a Seminar in Business and Sports Marketing at Tecnológico de Monterrey in 2011 and an Executive Program in Management Skills in 2012-2013. In 2014, they attended a Seminar in Enterprise Leadership at Northwestern University - Kellogg School of Management. Juan Bernardo then completed a Seminar in New Media Marketing at UCLA Extension in 2015 and a Seminar in Digital Marketing at The University of Texas at Austin in 2016. Most recently, they completed a Seminar in Retail Marketing at San Diego State University in 2018. Additionally, Juan Bernardo Villerías Padilla has obtained several certifications, including Digital Transformation from Kerala Blockchain Academy in 2021, and three certifications from Lynda.com in 2016.