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Qaiser Bachani is a seasoned professional with extensive experience in media and digital leadership across various global companies. Currently serving as the Consumer Experience Lead for Europe and Global Brands at Mondelēz International since November 2020, Qaiser previously held the position of Global Digital Media Director at Bayer. With a strong background at GSK, Qaiser was instrumental as Director Media for APAC, overseeing media operations and strategy across multiple regions, including China and India. Earlier roles include significant positions at Starcom MediaVest Group, MediaCom, Initiative, Adcom, and Mindshare, with a focus on managing major accounts such as Procter & Gamble and Unilever. Qaiser holds an MBA from the Institute of Business Management, completed in 1999.