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Cristina Marinucci serves as the Global Head of Shopper Excellence at Mondelēz International, where responsibilities include setting the global strategy and vision for Shopper Insights and partnering with business units to create transformative capabilities in shopper and customer insights. As the Founder and Director of the Consumer and Shopper Insights Management Professionals of PA, Cristina facilitates discussions on industry trends and best practices. Previous roles include leading eCommerce Insights and Analytics at Johnson & Johnson, where insights were developed to enhance the eCommerce business, and managing Consumer Insights at GlaxoSmithKline, supporting product category growth. Cristina's experience spans notable positions in various companies, including Reckitt Benckiser and Mars, along with an educational background that includes an MBA from NYU Stern School of Business.