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Chaen Lew is an accomplished marketing professional with extensive experience in brand management and innovation within the consumer goods sector. Currently serving as the Category Brand & Innovation Manager for Biscuits & Baked Goods at Mondelēz International, Chaen has previously held roles including Brand Manager for Seasonal & Gifting Chocolate and Brand Manager at Tiger Brands, where growth and strategy development were key responsibilities. Chaen's entrepreneurial spirit is demonstrated through the role of Founding Director at A-Grade Tutors (Pty) Ltd. Earlier career experiences at The Creative Counsel as a Brand Ambassador, along with foundational roles as a Marketing Assistant and Assistant Brand Manager at Tiger Brands, have solidified skills in marketing. Chaen holds a BCom Honours and a Bachelor of Commerce in Marketing Management from the University of Johannesburg.