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Bianca Paraschiv is an experienced marketing professional currently serving as the Marketing Manager for Mondaine Watch Ltd, responsible for managing global marketing strategies and multi-channel campaigns. Previous roles include Marketing Strategy Lead at Noble Manhattan Coaching, where Bianca developed digital marketing strategies, and Trade Marketing Specialist at PepsiCo, where channel strategies were optimized for the snacks division. Additional experience includes loyalty program development at Flanco Romania and sales analysis at FrieslandCampina Romania. Bianca's education includes a Bachelor of Arts in Communication and Public Relations from Bucharest University of Economic Studies and studies at Oxford College of Marketing and Universidad Miguel Hernández de Elche.