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Fiona Allen joined Monash IVF Group as Chief Marketing Officer in July 2019.

She is accountable for evolving the Monash IVF brand to meet the changing needs of the Australian community. She is also accountable for building customer awareness and advocacy, driving acquisition and retention, and creating experiences that customers love. A key areas of focus is driving innovation and simplicity in customer interactions.

Over the last 20 years Fiona has worked in senior marketing roles across a variety of sectors including healthcare, human services, financial services, professional services and FMCG. Most recently she worked with Medibank Health Solutions, GE Capital, and Simplot, helping them grow their brands and transition to a customer centric model and culture.

Fiona holds a Masters of Business Administration and a qualification in Marketing.