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Krista Olsen is an accomplished marketing professional with extensive experience in both B2C and B2B marketing strategies. Currently serving as the Senior Director of Marketing at Moms on the Run since September 2022, Krista leads digital marketing initiatives and oversees the conversion of the company's website to WordPress, implementing SEO and ADA enhancements. Previous roles include Head of Trade Marketing at Earth Animal, where Krista developed B2B marketing strategies, and Director of Integrated Marketing at Independent Pet Partners, managing multi-channel marketing efforts across various brands and retail locations. Krista's earlier career includes significant contributions at Chuck & Don's Pet Food & Supplies, where revenue doubled under their marketing leadership, and various marketing and public relations consulting roles at Fairview Health Services. Krista's educational background includes an MBA in Marketing from the Questrom School of Business at Boston University and a BA in Journalism from the University of Minnesota.