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Ryan was first exposed to selling and advertising on Amazon while on the client side at an educational book publisher. He went on to build advertising service and strategy teams at Criteo and Teikametrics. His current role focuses on supporting the largest digital retail brands and owners with strategic consulting services as well as brand audits and diligence. Ryan and his teams have managed more than $300M in cumulative ad spend while maximizing brand control and profitability. He enjoys setting OKRs for his hobbies and strongly believes commas should only be used when writing lists.