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Aaron Hersh is an accomplished business leader with extensive experience in the healthcare and technology sectors, currently serving as General Manager and Head of Business Development at MetaOptima Technology Inc. since February 2019. In this role, Aaron is responsible for the launch of the DermEngine platform, utilizing AI and cloud-based solutions for digital dermatology services in the U.S., UK, and EU. As Co-Founder and Managing Partner of Rivers Edge Ventures since January 2019, Aaron leverages strategic insights to drive business growth. Previously, Aaron held senior positions at Inform Diagnostics, including Vice President and General Manager of Dermatology and Urology, where Aaron significantly enhanced profitability and market presence. Aaron's career also includes leadership roles in business development and operations at various medical and diagnostic firms. Educational credentials include a Bachelor of Business Administration from Wichita State University and executive education at The Wharton School.