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Rafael Lyra has worked in various roles since 2007. In 2007, they worked as a Midia and Produção Grafica at 9Ideia Comunicacao. In 2008, they were a Socio Fundador at Pede Pano - Malhas Descoladas, where they were responsible for creating and conceptualizing the brand, as well as overseeing production and financial balance. In 2009, they worked as a Comercial at Cenário Cultural. From 2010 to 2012, they worked as an Executivo de Contas at Mix Comunicação. From 2016 to 2020, they worked as a Supervisor de Marketing at CIPAN - VITAMASSA and as a Marketing em mídias sociais at Cultivatech Digital. Currently, they are working as an Artist Relations and Partnerships at Moises, a music platform that uses artificial intelligence.

Rafael Lyra has a diverse educational background. Rafael completed a Master of Business Administration - MBA in Gestão de Projetos from Centro Universitário de João Pessoa between 2018 and 2020. Prior to that, they were an Especialista in Marketing from ESPM Escola Superior de Propaganda e Marketing between 2008 and 2009. Rafael also completed a Graduação in Advertising from IESP between 2004 and 2007.