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Todd Skidmore is an experienced senior director in digital marketing, eCommerce, and analytics, currently leading efforts at Mohawk Industries since July 2020. Under Todd's leadership, a team of digital marketers and analytics professionals has driven growth across various digital platforms for B2C, B2B, and B2B2C initiatives. Prior to Mohawk Industries, Todd spent over 16 years at The Coca-Cola Company, where significant roles included overseeing the direct-to-consumer eCommerce strategy and developing customer marketing strategies. Todd also established a strategic initiatives PMO, achieving substantial cost savings and revenue growth. Educational credentials include an M.B.A. from Georgia State University and a B.S. in Graphic Communications from Clemson University.