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Hala Abdel Wadood is a seasoned professional in public affairs and strategic communications, currently serving as CEO of Moharram & Partners for Public Affairs and Strategic Communication in Africa and the Middle East since December 2023. Prior to this role, Hala held the position of Director of Public Affairs, Communication & Sustainability for North Africa at The Coca-Cola Company from July 2021 to December 2023. Hala's earlier experience includes leadership roles at Orange Egypt, where responsibilities involved public relations and corporate social responsibility, as well as a stint as Deputy Managing Director at POD PR Agency. Hala began a career in media and public relations with a focus on senior management roles at Orange Egypt. Educationally, Hala holds a Bachelor of Arts in Mass Communication/Media Studies from The American University in Cairo, alongside a foundational education at Sacre Coeur Heliopolis.