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Shani Reardon is the President of Modus Direct, a women-owned and WBENC certified company specializing in DTC and B2B Direct Response Marketing. Shani has extensive experience in overseeing media services, including DRTV, print, radio, digital, and online performance based campaigns. Shani was also the Director of Sales and Marketing at Hoveround Corporation, where Shani helped individuals find independence through mobility solutions. Shani previously served as the Marketing Director at Quest Solutions, and holds Bachelor's degrees in Marketing and Fine Arts from the University of South Florida.