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Fernanda Bach is an accomplished Trade Marketing Manager at MODO, with a career spanning from 2013 to the present. Prior experience includes senior roles at Procter & Gamble, where responsibilities encompassed leading in-store marketing efforts and managing trade capabilities. Fernanda has demonstrated expertise in developing marketing plans tailored to customer needs and driving performance insights for various brands. Previous positions at LATAM Airlines involved optimizing flight schedules for the domestic market, while an early role at Colgate-Palmolive focused on market analysis and KPI evaluation. Fernanda holds a Bachelor's degree in Industrial Engineering from Instituto Tecnológico de Buenos Aires and has studied at the University of New York in Prague.