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Paula Britta Palm has had a varied work experience. In 2021, they began working for Modash as a Customer Success Lead, Customer Success Manager, and Customer Solutions Specialist. In 2022, they became a Backstage Manager for Milky Chance, Amon Amarth & Machine Head, Slipknot, Tiesto, Rammstein, Passenger, Tom Odell, and Nile Rodgers & CHIC at Live Nation Entertainment. In 2019, they were a Sales Project Manager at SA Kultuurikatel and a Backstage Manager for Metallica, Sting, and Bon Jovi at Live Nation Entertainment. In 2018, they were a VIP coordinator at Live Nation Entertainment.

Paula Britta Palm completed a Bachelor's degree in International Business from Tallinn University of Technology in 2018. In 2021, they obtained an Inbound Sales Certified certification from HubSpot, and in 2022 they obtained a The Fundamentals of Digital Marketing certification from Google Digital Garage.