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Yarthav Mathiaparanam is an experienced marketing professional currently serving as General Manager Product Marketing at Mobitel (Pvt) Ltd since August 2023. Prior to this role, Yarthav held positions such as General Manager Products & CVM at Hutch Sri Lanka, where significant achievements included leading mobile broadband portfolio development and managing post-merger product convergence after the integration of Etisalat and Hutchison. With a strong background in marketing strategy, Yarthav also held various key roles at Etisalat Lanka, focusing on consumer and business categories, portfolio enhancement, and youth market engagement. Earlier career experiences include product management at Mobitel and sales and direct marketing at Sit-up Channels. Yarthav has academic credentials including an MBA from the University of Wales Trinity Saint David and a PgDip from the Chartered Institute of Marketing.