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Charaka Perera is an accomplished marketing professional with extensive experience in leadership roles across multiple industries, including telecommunications, retail, FMCG, and manufacturing. Currently serving as General Manager of Marketing at Mobitel (Pvt) Ltd, Charaka champions strategic marketing initiatives and has pioneered a hybrid e-commerce service model in Sri Lanka. Previous experiences include directing South Asian markets at Fuchsia Retail, reviving profitability at Echannelling PLC, and holding various executive positions at LAUGFS Holdings Limited, where significant revenue growth and innovative projects, such as Sri Lanka’s first "Fuel Theme Park," were achieved. With a strong educational background, including an MBA and various certifications in marketing and management, Charaka Perera is recognized for driving business transformation and enhancing brand value throughout a distinguished career.