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Diane Be'ery is the VP of Marketing at Mobileye where she leads the team responsible for crafting the company's messaging, managing the brand globally, and executing online and offline campaigns for demand generation and brand awareness. In her time at Mobileye, Diane has greatly enjoyed taking part in building the Mobileye marketing department from the ground up. Previously, she worked in marketing and content writing at two seed-stage startups in Jerusalem where she caught the hi-tech bug after working for a number of years in research and education. She earned an MA in Politics & Communications from Hebrew University, and a BA in Political Science from the University of California San Diego. Originally from Los Angeles, Diane has been living in Israel for more than a decade and today lives in Jerusalem with her husband and two kids. She loves keyboard shortcuts and making complex ideas simple to understand.