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Niladri Ghosh is a seasoned professional with extensive experience in performance marketing, business development, and strategic partnerships. Currently serving as Senior Director for Affordability & Lending Business at MobiKwik since April 2022, Niladri previously held the position of National Lead for Performance Marketing & New Product Alliances at Times Internet, where notable contributions included managing digital advertising initiatives and go-to-market strategies for new products. As Co-Founder of 'Gift on the Go!', Niladri developed a cross-border mobile gifting platform. Additional experience encompasses roles at Hike Messenger, Lumata, OnMobile, Tata Teleservices, and Bharti Airtel, all contributing to a robust background in the telecommunications and digital sectors. Academic credentials include a PGDBA from Symbiosis and a Bachelor's Degree in Commerce from M.M.C College, Calcutta University.